Sori Baek

Neuroscientist Consultant Data Analyst

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Asking the Right Questions.

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Asking the right questions is the key to solve any problem -- from understanding the human brain to developing strategies for market expansion. As a neuroscientist and a consultant, I identify questions to explore, strategize steps to answer them, and deliver results.

I am Ph.D. Candidate in the Psychology & Neuroscience Program at Princeton University and I am fully funded by the National Science Foundation. I love to solve interesting problems, and I found my passion for consulting while working with the Princeton University Strategy Group. I am currently serving as the President of the Princeton University Consulting Club. I look forward to starting my career in consulting in summer 2022.

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President of the Princeton University Graduate Consulting Club (PUGCC)

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Psychology & Neuroscience Ph.D. Candidate


Consulting Projects




Research in Progress


Conferences and Talks




Years of Research

Ph.D. Candidate

Sep 2018 - Aug 2022

Princeton University

I am currently a student in the Princeton Psychology & Neuroscience Joint Degree Program. I am fully funded by the National Science Foundation (NSF) and Princeton Centennial Fellowship. I work in teams to design experiments, perform data analyses, and share the findings via publications, presentations, and conferences. GPA: 3.96

Bachelor of Science

Sep 2012 - May 2016

University of Minnesota

I earned a summa cum laude with high distinction (top 2% of the graduating class) for my Honors B.S. in a competitive Psychology program (ranked top 10 among Psychology departments the US). I received 7 scholarships/awards, including an undergraduate research grant. GPA: 3.94

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Project Leader

Nov 2020 - Present

Princeton University Strategy Group

I lead a 5-consultant team to directly advise the Director of Global Operations of an education firm on organizational strategies.


Jun 2020 - Present

Princeton University Graduate Consulting Club

I lead a 500+ member organization that aims to help graduate students explore a career in consulting. I organize events, establish partnerships, and oversee pro bono consulting opportunities.

Head Preceptor

Sep 2019 - Present

Princeton Department of Psychology Club

I lead a group of 6 teaching assistants to manage the largest undergraduate course in the department (250+ students).

Social Chair

Jan 2019 - Jan 2020

Princeton Graduate College

I chaired weekly networking events and boosted attendance 5-fold by implementing a 3-pronged inclusivity strategy.

Lab/Project Manager

Jul 2016 - Jul 2018

Stanford University

I managed and coordinated 15+ lab members and project managed 5+ studies to completion.